Carolina Herrera

Sep 2025

The Carolina Herrera Beauty Fall 2025 campaign highlights the season's collection through high-contrast portraiture. Captured by photographer Valentin Herfray, the series focuses on model Rejoice Chuol, showcasing a blend of vibrant color palettes and metallic textures. The campaign features beauty art direction that leans into sharp commercial polish, utilizing clean white backdrops to keep the focus on the product and application. The project incorporates professional styling by Charlotte Collet, with hair by Laurent Philippon and makeup artistry by Ana Takahashi. The visual execution relies on beauty light and a clean composition to emphasize detail, including specific focus on a gold-toned makeup compact and bold lip color.

Vertical, Commercial, Clean

Beauty Light

Cosmetics

White Seamless

Advertising Campaign