Canada Goose Canada Goose x KidSuper x NBA 2024

About

This commercial video campaign for Canada Goose in collaboration with KidSuper and the NBA features a group of diverse adventurers traversing rugged outdoor landscapes. Dressed in colorful, highly patterned outerwear, winter jackets, and tactical gear, the group navigates rocky terrain and dense forest trails while using walkie-talkies, maps, and compasses. Cinematic wide shots capture the sprawling cliffs and verdant woodland, while intimate close-ups highlight technical apparel details, textured fabrics, and branded patches. The dynamic editing blends sweeping aerial vistas with candid character moments, capturing a sense of playful exploration and outdoor discovery.