Campbell Arnott's
tulips
Brand
Projecttulips
Date
Dec 2024
Description
Campbell Arnott's presents 'tulips,' a commercial spot that transitions between expansive outdoor landscapes and intimate interior environments. The project leans into a cinematic aesthetic, utilizing dramatic golden hour lighting and warm tones to frame its subject across shifting realities. Produced by Sweetshop AU, the film features expansive drone footage alongside detailed VFX work provided by Fin Design + Effects. Agency support was handled by The Kitchen Table, ensuring a consistent visual narrative that blends naturalistic sequences with surreal, stylized transitions.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Natural light, Drone footage, VFX / visual effects
Industries
CPG / Packaged Food
Color
Pure White
Nude / Sand
Background
Desert
Context
TVC / TV Commercial
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