Campbell Arnott's: tulips
Brand
Date
Dec 2024
Description
This campaign for Campbell Arnott's explores a surreal narrative, moving between an expansive golden field and a quiet domestic interior. The spot employs cinematic aerial drone footage and dramatic golden hour lighting to establish its scale, transitioning from wide landscape pans to intimate, focused character moments. The project features dynamic VFX and visual effects that punctuate the natural setting, blending realism with otherworldly elements. Production was handled by Sweetshop AU, with agency support from The Kitchen Table and post-production by Fin Design + Effects.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Natural light, Drone footage, VFX / visual effects
Industries
Color
Pure White
Nude / Sand
Background
Desert
Context
TVC / TV Commercial
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