Calvin Klein

May 2024

For its 2024 This Is Love Pride campaign, Calvin Klein embraces an aesthetic of raw, unfiltered intimacy, stripping back the noise to focus on the power of authentic self-expression. Captured by photographer and director Gordon von Steiner, the commercial campaign features models Cara Delevingne and Jeremy Pope in a series of striking studio portraits that lean into editorial minimalism. The imagery relies on crisp studio strobe lighting to emphasize both the physical silhouette and the personal narratives of the talent, balancing athletic confidence with moments of genuine levity. The visual language is defined by a clean, neutral palette of white and grey gradients, allowing the vibrant, multi-colored details of the Pride-inspired collection to take center stage. With hair styling by Shay Ashual and makeup by Mark Carrasquillo, the work achieves a polished, high-key finish that feels both modern and timeless. Set design by Stefan Beckman complements this restrained approach, utilizing simple props and backdrops to maintain a focus on the subjects. By combining a classic lifestyle editorial perspective with high-end commercial sensibilities, the campaign manages to feel both celebratory and grounded. This project functions as a masterclass in how to pair legacy brand identity with inclusive storytelling, resulting in a cohesive series that resonates through its sharp, purposeful framing and rhythmic, movement-oriented compositions.

Commercial, Editorial

Studio strobe