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BrandCalvin Klein
Project'This Is Love' Pride 2024 Ad Campaign
Jeremy Pope reclining on a dark leather couch wearing Calvin Klein underwear against a plain light background

Calvin Klein 'This Is Love' Pride 2024 Ad Campaign 2024

Associated creatives

Gordon von Steiner
Gordon von SteinerPhotographer & Director
Cara Delevingne and Jeremy Pope
Cara Delevingne and Jeremy PopeModels
Shay Ashual
Shay AshualHair
Mark Carrasquillo
Mark CarrasquilloMakeup
Jin Soon Choi
Jin Soon ChoiManicurist
Stefan Beckman
Stefan BeckmanSet Designer
“100% Pure Love” by Crystal Waters
“100% Pure Love” by Crystal Waters

Tags

jeremy pope reclining on couchjeremy popeman reclining on leather couchman on leather couchman in underwearcalvin klein underwearblack man recliningblack manman

Description

Jeremy Pope reclines horizontally on a dark black leather sofa wearing white Calvin Klein underwear featuring a rainbow-striped waistband for the 'This Is Love' Pride 2024 campaign. The subject is captured from a profile angle against a minimal, clean light background. The lighting is soft and even, highlighting smooth textures and clean studio production values. The Calvin Klein brand logo is visible in white typography on the upper right side of the frame. Gordon von Steiner directed the photography, with set design by Stefan Beckman.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Jet Black (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign