Calvin Klein

Jan 2024

For its Spring 2024 campaign, Calvin Klein leans into the intersection of raw intimacy and urban grandeur, masterfully blending the grit of a metropolitan rooftop with the sleek refinement of high-end fashion. Under the lens of director and photographer Mert Alas, the project serves as a compelling exploration of the modern masculine form, utilizing a mix of high-key lighting and moody, chiaroscuro-inspired black and white photography to craft its visual narrative. With creative styling by Emmanuelle Alt, the campaign highlights the iconic silhouettes of the brand’s signature underwear and denim through a lens of editorial minimalism. Whether captured amidst the sprawling New York City skyline or against stark, seamless studio backgrounds, the imagery feels both candid and deliberate. The casting of talent Jeremy Allen White brings a sense of grounded, cinematic authenticity to the frame, effectively bridging the gap between traditional commercial advertising and high-fashion editorial. By playing with these varied techniques—ranging from the crisp detail of studio strobe work to the tactile, atmospheric quality of natural light—the campaign creates a cohesive visual language. The resulting work is a sophisticated study in contrast, where soft shadows and sharp angles underscore the effortless confidence synonymous with the brand, solidifying its place at the forefront of the luxury fashion houses sector.

Lifestyle, Commercial, Editorial

Natural light

Luxury Fashion Houses, Fashion