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  • ·Calvin Klein Spring 2024 Ad Campaign with Jeremy Allen White
BrandCalvin Klein
ProjectSpring 2024 Ad Campaign Part One
Jeremy Allen White lying prone on a rooftop wearing white briefs and denim jeans against a New York city skyline backdrop.

Calvin Klein Spring 2024 Ad Campaign Part One 2024

Associated creatives

Mert Alas
Mert AlasDirector & Photographer
Jeremy Allen White
Jeremy Allen WhiteTalent
Emmanuelle Alt
Emmanuelle AltStylist

Tags

jeremy allen whitejeremy allen white laying downman in white underwearwhite underwearcalvin klein underweardenim jeansman in jeans

Description

This black and white commercial photograph features actor Jeremy Allen White for the Calvin Klein Spring 2024 ad campaign, directed and photographed by Mert Alas with styling by Emmanuelle Alt. The subject is shown lying prone on an elevated rooftop structure with his back to the camera, wearing white branded underwear and unbuttoned denim jeans. In the background, an urban skyline of high-rise buildings and skyscrapers under natural light creates a dramatic cityscape setting. The composition uses a horizontal framing style with high-contrast monochrome tones and sharp textures.

Style

Horizontal, Commercial, Monochrome

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Denim (50%)

Background

Rooftop

Context

Advertising Campaign