Calvin Klein: SP23 JEANS Campaign #1

Jul 2024

Calvin Klein presents their SP23 JEANS campaign, a fashion project that highlights the latest denim collection through a series of dynamic, live-action sequences. Set against a minimalist studio backdrop, the campaign features a diverse cast interacting with jackets, denim pieces, and casual apparel to emphasize the tactile quality of the fabrics. The edit prioritizes clean, directional lighting and a monochrome color palette to draw focus to the textures of buttons and cuffs. With its fast-paced structure and commercial sensibility, the production utilizes a mix of wide-angle full-length shots and intimate portraits to showcase the versatility of the apparel line.

Horizontal, Commercial, Monochrome, Clean

White Seamless

Advertising Campaign, Social Media / Short Form Video