Brand
ProjectSP23 JEANS Campaign #1
Calvin Klein SP23 JEANS Campaign #1 2024
Associated creatives
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Description
This fashion campaign video for Calvin Klein features a diverse cast of models showcasing denim jackets, jeans, and casual apparel in a minimalist studio setting. The sequence includes dynamic full-length poses, close-ups on denim textures, buttons, and cuffs, as well as intimate portrait shots. The lighting is clean and directional, casting soft shadows against a neutral backdrop with monochrome and muted color grading. Models interact with their denim garments through unbuttoning, adjusting collars, and leaning, emphasizing tactile qualities and modern styling. The fast-paced editing highlights the collection's versatile denim pieces through a mix of wide shots and tight detail frames.
