Calvin Klein: Pride
Brand
Date
Aug 2025
Description
This Calvin Klein campaign for the Pride collection centers on high-fashion portraiture and product focus, featuring a diverse cast set against sunlit, geometric architectural structures. The visual narrative shifts between vibrant, golden hour-infused color sequences and high-contrast, black-and-white close-ups. Technically, the work relies on natural light to define athletic forms and stark shadows, utilizing professional VFX provided by Coffee & TV to maintain a clean aesthetic across the edit. The focus remains strictly on the collection's swimwear and signature branded waistbands.
Style
Horizontal, Commercial, Clean, Golden Hour
Techniques
Natural light, VFX / visual effects
Industries
Color
Pure White
Jet Black
Background
House
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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