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ProjectPride

Calvin Klein Pride 2025

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Description

This video for the Calvin Klein Pride project features a diverse cast of models posing against sunlit white architectural structures and bright blue skies. The sequence alternates between sun-drenched colour shots and high-contrast black-and-white close-ups highlighting swimwear and underwear waistbands. The cinematography emphasizes athletic forms, sun-kissed skin, and stark geometric shadows against whitewashed surfaces. Post-production and visual effects were handled by Coffee & TV. The overall aesthetic is clean, sun-soaked, and characteristic of high-end fashion advertising.