Calvin Klein

May 2025

The Calvin Klein Summer Campaign 2025 delivers a high-contrast editorial series that highlights the brand’s core denim and seasonal apparel collections. Captured by photographer Bryan Liston, the imagery leans into a sun-drenched, outdoor aesthetic, utilizing natural light and chiaroscuro techniques to emphasize texture and silhouette. The campaign features models Kris Grikaite and Vika Evseeva in a series of relaxed, warm-toned portraits that lean into a classic resort mood. Creative execution was led by fashion editor and stylist Gabrielle Marceca, whose work highlights the tactile details of the collection, from logo-branded cotton basics to light-wash denim. The project incorporates hair styling by Tomo Jidai and makeup by Susie Sobol, maintaining a clean, understated look throughout. Across both commercial and editorial frames, the photography employs a film-inspired, gritty finish, favoring deep shadows and directional sunlight to frame the subjects.