Calvin Klein: Calvin Klein Summer Campaign 2025

May 2025

The Calvin Klein Summer Campaign 2025 serves as a seasonal fashion editorial that highlights relaxed, warm-weather apparel. Captured by photographer Bryan Liston, the imagery leans into a high-contrast aesthetic, often utilising natural light and chiaroscuro techniques to accentuate the textures of denim and ribbed textiles. The compositions frequently feature sun-drenched outdoor settings and minimalist backgrounds, foregrounding the classic logo-centric design language of the brand. The project features modelling from Kris Grikaite and Vika Evseeva. The visual identity is refined through fashion styling by Gabrielle Marceca, with relaxed hair styling by Tomo Jidai and understated makeup by Susie Sobol. The execution makes extensive use of warm tones and clean framing to define the summer mood.