Brand
Calvin Klein Calvin Klein Summer Campaign 2025 2025
Associated creatives
Tags
Description
A high-contrast black and white close-up captures a reclining figure in white Calvin Klein denim trousers with an open hardcover book resting across their midriff. Strong natural sunlight creates defined diagonal shadows across the bare torso and denim fabric. The framing highlights the pocket construction, metal rivets, and the branded Calvin Klein label patch on the coin pocket. The background is softly out of focus, emphasizing the relaxed summer mood.
Style
Vertical, Commercial, Monochrome
Techniques
Natural light
Industries
Designer Fashion
Color
Pure White (50%)
Context
Advertising Campaign