Caltex: Bubbles
Brand
Date
Dec 2024
Description
Caltex presents 'Bubbles,' a cinematic commercial campaign that captures an urban landscape transformed by drifting soap spheres. The project utilizes natural light and warm tones to frame a series of vignettes featuring diverse individuals across city streets and office environments, observing the phenomena. Developed by Y&R Singapore, the production features extensive VFX work by Fin Design + Effects. The project, executed by Otto Empire, leans into a cinematic aesthetic through its integration of digital visual effects with live-action urban cinematography.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light, VFX / visual effects
Industries
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
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