Caltex

Dec 2024

Caltex presents 'Bubbles,' a cinematic commercial campaign that captures an urban landscape transformed by the presence of floating soap bubbles. Moving through city streets, bridge crossings, and office environments, the narrative follows diverse individuals as they observe the ethereal spheres drifting against the cityscape. Developed by Y&R Singapore with production led by Otto Empire, the project relies on a warm color palette and soft natural light to establish its atmosphere. Technical execution integrates complex VFX by Fin Design + Effects to blend the stylized bubbles into the natural urban environment.

Horizontal, Cinematic, Warm

Natural light, VFX / visual effects

Luxury Automotive

Street

Advertising Campaign, TVC / TV Commercial