CafePay

May 2024

CafePay rolls out a comprehensive brand identity, developed by Clay, that positions the fintech platform firmly within the hospitality and service sectors. The project spans a wide array of visual touchpoints, from apparel and storefront window displays to digital interface design and promotional collateral. The creative direction employs a cohesive palette of vibrant orange and deep red, contrasted against neutral, textured backdrops like wood grain and concrete. Technically, the brand identity leans into clean typography and modular graphic systems to communicate features such as 24-hour tip payouts and payroll solutions. The execution incorporates varied techniques, including motion graphics and 3D rendering, to highlight the utility of the platform. By blending live-action photography of restaurant environments with polished studio product visualization, the work establishes a professional and modern visual language for the brand.

Horizontal, Commercial

Brand Film / Corporate Video