Wealth: Brand Identity

Sep 2022

The brand identity project for Wealth establishes a comprehensive visual system anchored in minimalist graphic design and restrained typography. The identity leverages a distinct color palette of dark green and teal, applied across both static assets and motion graphics. Execution across out-of-home advertising, merchandise, and digital mockups maintains a cohesive aesthetic through vector illustration and clean line work. Graphic design firm Clay led the development of these visual elements, which include custom icons, architectural pictograms, and serif-based logotypes. The project utilizes motion graphics to translate these brand marks into fluid, animated sequences, emphasizing a professional corporate presence.

Commercial, Clean, Horizontal