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Streetbeat: Brand Identity

Date

Nov 2023

Description

Streetbeat’s brand identity project establishes a contemporary visual language for the fintech sector. The execution spans digital and physical touchpoints, utilizing clean motion graphics and minimalist interface design to represent complex financial data and investment tools. The project incorporates 3D render and CGI techniques to bring depth to abstract data, featuring fluid geometric movements and gradient-based wave graphs. Graphic design by Clay drives the aesthetic, which balances high-contrast palettes of turquoise, green, and black with structured typography. Applications include digital billboards and interactive mobile app dashboards, shifting from sleek geometric animations to professional lifestyle photography. The result is a cohesive, modern toolkit designed for digital-first financial environments.

Style

Horizontal, Commercial, Clean

Industries
Context

Brand Film / Corporate Video

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