CafePay Brand Identity 2024

Description

This image showcases a brand identity project for CafePay created by Clay, featuring a person seen from behind wearing a white t-shirt. The back of the shirt displays bold orange typography that reads Next level of earnings, accompanied by a clean line-art illustration of a cup below the text. Additional small branding text is printed near the collar and lower hem. The composition is a close-up shot focused on the apparel details under soft lighting.