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BrandCafePay
ProjectBrand Identity
CafePay brand identity display on storefront windows featuring typographic posters and a chef portrait.

CafePay Brand Identity 2024

Associated creatives

Clay
ClayGraphic Design

Tags

brand identity displaystorefront window graphicsCafePay brandingtypographic posterspromotional window display

Description

This image presents the brand identity project for CafePay, displayed across storefront window graphics. The left panel features a portrait of a chef in a kitchen wearing a striped apron, paired with the dark-background text Take payroll off your menu. The middle panel displays an orange and brown layout with the headline Solutions that prioritize employees and the brand logo. The right panel shows a clean white poster featuring the brand logo and the large bold text 24 HR tip payouts direct to employees. The composition is structured as a storefront window display.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Industries

Apps & Digital Platforms

Color

Burnt Orange (50%)
Pure White (30%)
Jet Black (20%)

Background

Retail Storefront

Context

Advertising Campaign, Out of Home (OOH)