Cadillac: Renaissance
Brand
Date
Aug 2023
Description
Cadillac debuts the Renaissance campaign, positioning the all-electric Escalade IQ within an evolving urban landscape. The project features actor Simu Liu, emphasizing the vehicle's integration into modern city environments through a blend of exterior movement and interior design detail. The spot leans into cinematic lighting and warm, ambient tones to highlight the vehicle's architectural presence. Creative production, overseen by Leo Burnett USA, utilizes slow motion sequences and live-action technique to capture the automotive model against a sunset-lit backdrop.
Style
Horizontal, Cinematic, Warm
Techniques
Slow motion
Industries
Color
Pure White
Jet Black
Background
Street
Context
TVC / TV Commercial
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