Cadillac presents Dreamer, an automotive campaign highlighting the brand’s luxury electric SUV. The project centers on atmospheric, wide-angle sequences that follow a journey through rugged mountain terrain and desert landscapes.
The film utilizes golden hour lighting and intentional lens flare effects to define the aesthetic, capturing the vehicle in motion through dynamic, low-angle driving shots. Production was led by Local Boy, with creative direction and agency support from Leo Burnett Detroit.
