Cadillac: Dreamer
Brand
Date
Jul 2024
Description
Cadillac presents Dreamer, an automotive campaign highlighting the brand’s luxury electric SUV. The project centers on atmospheric, wide-angle sequences that follow a journey through rugged mountain terrain and desert landscapes. The film utilizes golden hour lighting and intentional lens flare effects to define the aesthetic, capturing the vehicle in motion through dynamic, low-angle driving shots. Production was led by Local Boy, with creative direction and agency support from Leo Burnett Detroit.
Style
Horizontal, Cinematic, Warm, Golden Hour, Lens Flare
Industries
Color
Crimson
Jet Black
Background
Mountain
Context
TVC / TV Commercial
Associated creatives
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