Cadillac: Extended Warranty 30
Brand
Date
Jun 2025
Description
Cadillac explores themes of reliability and movement in the 30-second commercial spot, Extended Warranty. The film follows a couple navigating an urban landscape, transitioning from a wet city street toward their vehicle to an intimate dining setting. Produced by Local Boy, the campaign leans into a cinematic, live-action technique. The cinematography prioritizes natural light to ground the narrative in a realistic environment, focusing on the vehicle as a steady presence within the pair's daily journey.
Style
Horizontal, Cinematic
Techniques
Natural light
Industries
Background
Street
Context
TVC / TV Commercial
Associated creatives
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