Cadillac explores themes of reliability and movement in the 30-second commercial spot, Extended Warranty. The film follows a couple navigating an urban landscape, transitioning from a wet city street toward their vehicle to an intimate dining setting.
Produced by Local Boy, the campaign leans into a cinematic, live-action technique. The cinematography prioritizes natural light to ground the narrative in a realistic environment, focusing on the vehicle as a steady presence within the pair's daily journey.