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Cadillac: CTS - "Reveal"

Date

May 2023

Description

Cadillac unveils the CTS in this commercial film, focusing on the meticulous process of stripping away a camouflage wrap to showcase the vehicle's refined exterior and interior features. The production, handled by DOMO, utilizes a clean, live-action technique to highlight specific details of the luxury sedan, including the chrome grille, the CTS badge, and the interactive touchscreen dashboard display. Captured within a controlled studio setting, the work emphasizes the tactile nature of the vehicle's reveal.

Style

Horizontal, Commercial, Clean

Background

Showroom

Context

TVC / TV Commercial

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