Byredo: POLAR HARMONY

Dec 2025

Byredo presents Polar Harmony, a beauty campaign showcasing the brand's latest makeup collection. The series captures a study in contrast through two distinct aesthetic approaches, balancing cold, metallic precision with soft, warm minimalism. Photographer Iñigo Awewave anchors the visuals, featuring models Yoonmi Sun and Tessa Jean in studio portraits set against pale blue backdrops. The execution leverages clean, beauty light and soft light techniques to emphasize varied makeup palettes, ranging from dramatic dark smoky eyes to natural, glowing skin tones. Styling by Ally Macrae, hair by David Harborow, and makeup artistry by Lucia Pica provide the foundational textures, utilizing structured knit headpieces and precise color application to frame the collection.

Vertical, Clean

Advertising Campaign