Byredo
POLAR HARMONY
Brand
ProjectPOLAR HARMONY
Date
Dec 2025
Description
Byredo presents Polar Harmony, a beauty campaign showcasing the brand's latest makeup collection through a series of portrait studies. Photographed by Iñigo Awewave, the project explores contrasting aesthetics, moving between dramatic metallic palettes and soft, warm-toned editorial compositions. The series features models Yoonmi Sun and Tessa Jean, highlighting the collection's versatility through clean, minimalist art direction. Featuring makeup artistry by Lucia Pica, fashion styling by Ally Macrae, and hair styling by David Harborow, the work utilises Beauty Light and natural lighting techniques to define its visual identity.
Style
Vertical, Clean
Industries
Cosmetics
Context
Advertising Campaign
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