Busseys
June 23 TVC
Brand
ProjectJune 23 TVC
Date
Jan 2025
Description
Busseys introduces its latest automotive campaign for June 2023, showcasing a range of Ford models through a fusion of live-action footage and high-tech visualization. The commercial highlights both interior dealership environments and open-road sequences to present the current vehicle lineup. The execution channels a technical aesthetic, utilizing 3D render and CGI overlays alongside live-action technique to detail vehicle specifications. AdSmart from Sky provided agency support, balancing cinematic movement with animated wireframe graphics to feature SUV and electric vehicle models.
Style
Horizontal, Commercial, Action, Retro
Techniques
3D render / CGI
Industries
Luxury Automotive
Color
Cobalt
Charcoal
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
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