Burberry

May 2024

The Burberry Rocking Horse 2024 ad campaign masterfully balances the house's storied heritage with a contemporary, minimalist vision. Under the creative direction of Daniel Lee, the project breathes new life into the iconic brand identity, grounding each piece in a tactile exploration of materiality. Captured through the lens of photographer Tyrone Lebon, the series transitions seamlessly between intimate, character-driven portraiture and elevated product photography. By utilizing both soft natural light and deliberate studio strobe setups, the campaign emphasizes the fine grain of the leather, the architectural curve of the saddle bags, and the metallic precision of the signature hardware. The ensemble cast, including Bright, Jun Ji-Hyun, Tang Wei, Asami Mizukawa, Lily Donaldson, and Nora Attal, brings a quiet, sophisticated energy to the imagery, framed against saturated backdrops of vibrant red, muted pink, and deep blue. This interplay of color against the classic Burberry check pattern results in a visual language that feels both nostalgic and distinctly modern. The project, rooted in the fashion and accessories industry, relies on editorial minimalism to highlight the craftsmanship of the Rocking Horse collection. Through this campaign, Burberry continues to redefine its narrative, marrying its equestrian roots with a sleek, forward-facing aesthetic that prioritizes texture and silhouette as the primary storytellers in every frame.

Editorial, Commercial

Natural light, Natural light

Bags & Accessories, Bags & Accessories, Fashion, Fashion