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Project'Rocking Horse' 2024 Ad Campaign
Close-up of a person holding a white leather saddle handbag against a bold red backdrop, wearing a grey coat and patterned scarf.

'Rocking Horse' 2024 Ad Campaign 2024

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Tyrone Lebon
Tyrone LebonPhotographer
Bright
BrightModels
Jun Ji-Hyun
Jun Ji-HyunModels
Tang Wei
Tang WeiModels
Asami Mizukawa
Asami MizukawaModels
Lily Donaldson
Lily DonaldsonModels
and Nora Attal
and Nora AttalModels

Tags

white leather handbagwhite handbagleather handbagwhite shoulder bagshoulder baghandbaggrey coatcoatsilk scarfscarf

Description

This image from the Burberry Rocking Horse 2024 ad campaign, directed by Daniel Lee and photographed by Tyrone Lebon, features a close-up composition focusing on a white leather shoulder bag. A person is holding the curved handbag against a saturated red background, wearing a grey coat and a white silk scarf with dark detailing. The lighting is clean and direct, highlighting the pebbled texture of the leather and the silver hardware closure on the bag. The minimalist framing centers entirely on the luxury accessory and tactile fabric textures.

Style

Horizontal, Commercial, Saturated, Clean

Techniques

Analogue / film

Industries

Bags & Accessories

Color

Pure White (50%)
Medium Grey (50%)

Background

Coloured Seamless

Context

Advertising Campaign