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  • ·Burberry Autumn 2026 Campaign with Haojie Qi
BrandBurberry
ProjectBurberry Autumn 2026 Campaign
Model Haojie Qi wears a burgundy hooded jacket, sunglasses, and holds a black leather tote in a tiled subway tunnel.

Burberry Burberry Autumn 2026 Campaign 2026

Associated creatives

Daniel Lee
Daniel LeeDesigner
Vitali Gelwich
Vitali GelwichPhotographer
Shyra Gaillard
Shyra GaillardCasting Director
Cherif Douamba
Cherif DouambaModel
Haojie Qi
Haojie QiModel

Tags

haojie qiburgundy hooded jacketburgundy jackethooded trench coatblack leather tote bagblack leather handbagblack handbagtortoiseshell sunglassessunglasseseast asian womanfemale model

Description

Model Haojie Qi poses inside a subterranean subway corridor for the Burberry Autumn 2026 campaign photographed by Vitali Gelwich under the design direction of Daniel Lee. She wears a deep burgundy hooded short trench coat cinched at the waist, oversized brown-tinted sunglasses, off-white bottoms, and carries a structured black leather handbag featuring a gold turnlock clasp. The composition is framed vertically against white subway tiles and an arched underground tunnel with ambient practical lighting.

Style

Editorial, Vertical, Moody

Industries

Luxury Fashion Houses

Color

Burgundy (50%)
Jet Black (30%)
Off-White (20%)

Context

Advertising Campaign