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BrandBurberry
ProjectAutumn 2026 Ad Campaign
Black male model in a grey glen plaid double-breasted coat holding a folded newspaper against a stone wall.

Burberry Autumn 2026 Ad Campaign 2026

Associated creatives

Rosemary Ferguson
Rosemary FergusonModels
Cherif Douamba and Haojie Qi
Cherif Douamba and Haojie QiModels

Tags

black male model holding newspaperblack male modelmale model holding newspaperman in plaid coatplaid overcoatglen check coatdouble breasted coatstriped dress shirtfolded newspaper

Description

A tailored menswear portrait captured outdoors against a textured architectural stone facade for Burberry's Autumn 2026 advertising campaign. Model Cherif Douamba poses looking downward while holding a folded copy of a newspaper in both hands. He is styled in an oversized grey glen plaid double-breasted coat with peak lapels, matching trousers, a high-collar brown-and-white striped dress shirt, and a dark patterned tie. Diffused natural daylight highlights the tactile wool weave of the suiting and creates soft shadows across the stone exterior.

Style

Vertical, Commercial

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Medium Grey (80%)

Background

Stone Texture

Context

Advertising Campaign