Budweiser: #TapeOutHate

Brand

Date

Sep 2022

Description

Budweiser’s #TapeOutHate campaign tackles systemic racism within professional hockey, employing a mix of archival news clips and cinematic sequences to examine the sport's demographic and social challenges. The film captures the tension of the rink through atmospheric lighting and moody color grading, moving between public broadcasts and quiet, empty arenas. The project was developed by Anomaly Toronto, with production handled by Steam Films. Post-production and visual effects were managed by The Vanity and Nimiopere, complemented by sound design from Grayson Music. The work incorporates live-action techniques to contrast historical footage with the current reality of the sport.

Style

Horizontal, Cinematic, Moody

Industries

Alcoholic Beverages

Color

Jet Black

Pure White

Background

Sports Venue

Context

Brand Film / Corporate Video