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Brand
Budweiser
Project#TapeOutHate

Budweiser #TapeOutHate 2022

Associated creatives

Anomaly Toronto
Anomaly TorontoAgency / Creative
Veritas Communications
Veritas CommunicationsPR
Dentsu Creative UK
Dentsu Creative UKMedia
Steam Films
Steam FilmsProduction
Grayson Music
Grayson MusicMusic / Sound
The Vanity
The VanityPost Production / VFX
Nimiopere
NimioperePost Production / VFX

Tags

hockey playerhockey player on icehockey player in black jerseyhockey player wearing helmethockey player holding stickhockey player trainingblack hockey player

Description

This video project titled #TapeOutHate for Budweiser addresses systemic racism in hockey through a sequence of archival news clips, headlines, and footage of hockey players on the ice. Created by Anomaly Toronto with production by Steam Films and post-production by The Vanity and Nimiopere, the piece highlights racial incidents in professional hockey and lower BIPOC representation in the sport. The visual style combines archival news broadcasts with dramatic cinematic interior shots of empty arenas and players training. The dark color grading and atmospheric lighting emphasize the seriousness of the social commentary presented throughout the film.