Budweiser
Great Delivery
Brand
ProjectGreat Delivery
Date
Apr 2026
Description
Budweiser’s Great Delivery campaign presents a high-production commercial centered on the brand's heritage. The narrative follows the iconic Clydesdale horses as they navigate a series of environments, transitioning from expansive rural landscapes to active urban streets. Utilizing live-action technique and drone footage, the project captures the scale of the procession with cinematic tracking shots. Natural light is used throughout, emphasizing the movement of the wagons and the traditional delivery process.
Style
Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Alcoholic Beverages
Color
Jet Black
Crimson
Camel
Background
Street
Context
TVC / TV Commercial
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