Budweiser
Super Bowl LX Commercial 'American Icons'
Brand
Date
Jan 2026
Description
Budweiser’s 'American Icons' campaign, developed by BBDO New York and DraftLine, delivers a cinematic look at life on a rural pastoral farm. The spot leans into live-action storytelling, following the interactions between a young foal and a chick set against rustic barns and open fields. The execution relies on warm natural light to capture the tactile details of the landscape, from the textures of the wood to the fine details of animal fur. Production was handled by SMUGGLER, with post-production and VFX services provided by Time Based Arts and audio production by Soundtree.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Alcoholic Beverages
Color
Chocolate
Forest Green
Background
House
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.