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Budweiser Super Bowl LX Commercial 'American Icons' 2026

About

Budweiser presents 'American Icons', a commercial campaign focused on rural imagery set against the backdrop of a pastoral farm. The spot features a live-action narrative centered on a young foal and a small chick navigating open fields and rustic architecture. Produced by SMUGGLER with creative contributions from BBDO New York and DraftLine, the work utilizes natural light to emphasize the textures of the landscape and the animals. The project leans into a cinematic aesthetic, capturing the visual environment through a warm, grounded lens.

Brand

Budweiser

Credits

BBDO New York
Agency / Creative
SMUGGLER
Production
DraftLine
Agency / Creative
WORK USA
Time Based Arts
Post Production / VFX

Industries

Alcoholic Beverages

Styles

HorizontalCinematicWarm

Techniques

Natural light
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