Budweiser: One Last Swap
Brand
Date
Feb 2022
Description
Budweiser celebrates the final season of basketball star Dwyane Wade in this sports commercial, One Last Swap. The piece highlights the tradition of jersey exchange as Wade interacts with notable NBA players across professional games and intimate on-court moments. Produced by VaynerMedia North America, the project utilizes cinematic lighting and live-action techniques to frame the narrative within an empty arena. The visual focus captures detailed close-ups of signed jerseys, underscored by a score from JSM Music.
Style
Horizontal, Action, Cinematic
Industries
Color
Jet Black
Crimson
Navy
Background
Sports Venue
Context
TVC / TV Commercial
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