Budweiser: King Crab - Super Bowl Ad
Brand
Date
Jan 2025
Description
Budweiser’s King Crab commercial captures a playful beach scenario, centered on a gathering of crabs gravitating toward a chilled cooler of beer. The spot integrates live-action technique with VFX, depicting the crustaceans as they march across white sands under the bright light of a golden hour setting. Produced by CoMPANY Films, the work focuses on this central, humorous narrative to bridge the brand's presence within the food and beverage landscape. The visual execution relies on high-contrast interaction between the natural coastal environment and the digital effects.
Style
Humorous, Horizontal, Commercial, Golden Hour
Techniques
VFX / visual effects
Industries
Color
Crimson
Jet Black
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.