Budweiser King Crab - Super Bowl Ad 2025

Description

This commercial video for Budweiser titled King Crab features a humorous beach scenario where red crabs march across the sand to surround a red cooler filled with beer and ice. The tropical setting includes bright white sand, blue ocean water, palm trees, and beach umbrellas under a clear sunny sky. Crabs are shown emerging from the sand and organizing around the branded cooler, creating a playful narrative. The video employs live-action technique and digital effects to bring the animated crabs to life alongside human beachgoers. CoMPANY Films produced the spot.