Budweiser
In Tokyo
Brand
ProjectIn Tokyo
Date
Jan 2026
Description
Budweiser explores urban energy in its latest film project, In Tokyo. The campaign captures a series of local characters and creators against the city's backdrop, blending vibrant red-lit studio work with gritty, monochromatic street sequences. Produced by Chisel, the commercial utilizes a mix of live-action technique and 16mm-inspired textures. The editing relies on rhythmic cuts and atmospheric lighting to build momentum, contrasting saturated color palettes with high-contrast black-and-white snapshots.
Style
Horizontal, Action, Cinematic
Techniques
Super 8 / 16mm
Industries
Alcoholic Beverages
Context
TVC / TV Commercial
Associated creatives
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