Budweiser: Griffey Father's Day
Brand
Date
Jun 2023
Description
Budweiser explores the legacy of athletic connection in this Father's Day campaign. The commercial centres on intimate dialogue and shared history, juxtaposing contemporary moments in a sunlit living room with archival game footage of Ken Griffey Sr. and Ken Griffey Jr. Produced by Fela with creative input from agency DraftLine, the project uses a cinematic approach to frame these stories of family and mentorship. The visual narrative leans into a nostalgic tone, incorporating grainy textures and 16mm-style film techniques to emphasize the weight of personal history.
Style
Horizontal, Cinematic, Grainy, Nostalgic
Techniques
Super 8 / 16mm
Industries
Color
Jet Black
Navy
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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