Description

This commercial video for the Budweiser Griffey Father's Day campaign features intimate moments of two black men looking through scrapbooks filled with archival baseball photographs and memorabilia. The video seamlessly cuts between contemporary dialogue scenes in a sunlit living room and historical baseball game footage showing Ken Griffey Sr. and Ken Griffey Jr. playing together on the field. Warm natural lighting and nostalgic colour grading enhance the emotional narrative of fatherly guidance and shared athletic legacy. Budweiser beer bottles appear as subtle props on the table among newspaper clippings and baseball equipment. The production was created by Fela with agency support from DraftLine.