Budweiser’s 'Dream Big' campaign features athlete Conor McGregor in a cinematic commercial directed by the team at Hinterland. The narrative follows a deliberate, steady path through a suburban setting, utilizing live-action technique to ground the film in an everyday environment.
With agency support from adam&eveDDB, the production leverages a desaturated color palette and natural light to maintain a focused, grounded aesthetic. Post-production and VFX were handled by Piranha Bar, while the audio landscape was crafted by denis.
