Budweiser: Dream Big
Brand
Date
Jan 2019
Description
Budweiser’s 'Dream Big' campaign features athlete Conor McGregor in a cinematic commercial directed by the team at Hinterland. The narrative follows a deliberate, steady path through a suburban setting, utilizing live-action technique to ground the film in an everyday environment. With agency support from adam&eveDDB, the production leverages a desaturated color palette and natural light to maintain a focused, grounded aesthetic. Post-production and VFX were handled by Piranha Bar, while the audio landscape was crafted by denis.
Style
Horizontal, Commercial, Cinematic, Desaturated
Techniques
Natural light
Industries
Color
Jet Black
Denim
Background
Street
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.