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Bud Light: Easy to Sunday

Date

Oct 2023

Description

Bud Light explores the ritual of the weekend in 'Easy to Sunday,' a 60-second commercial production that leans into observational storytelling. The film captures a series of authentic vignettes ranging from a local tavern at closing time to casual moments among sports fans and domestic settings. Crafted with a minimalist approach, the production utilizes natural lighting and a grainy aesthetic to maintain a grounded atmosphere. The spot was created by The Martin Agency, featuring sound design by Halo Music & Sound.

Style

Horizontal, Cinematic, Grainy, Minimalist

Background

Overcast Sky

Context

TVC / TV Commercial

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