Bud Light: Endorsement (Super Bowl)
Brand
Date
Oct 2025
Description
Bud Light features Will Ferrell in this Super Bowl endorsement campaign, reprising his character Jackie Moon. The creative, helmed by the team at DDB, leans into vintage sports aesthetics and live-action storytelling to capture a comedic tone. Produced by Hungryman, the project utilises natural light across a locker room set. The imagery focuses on character-driven performance, blending documentary-style framing with retro styling to highlight the brand presence in a high-profile broadcast format.
Style
Documentary, Humorous, Horizontal, Retro
Techniques
Natural light
Industries
Color
Navy
Pure White
Burnt Orange
Background
Garage
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.