Bud Light: Crispy
Brand
Date
May 2023
Description
Bud Light delivers a high-energy spot for their 'Crispy' campaign, focusing on the sensory elements of their refreshment. The commercial leans into a vibrant color palette, utilizing saturated blue and gold tones to define the brand aesthetic. Technically driven by high-speed freeze and slow-motion sequences, the film highlights macro details of condensation, bubbling liquid, and pouring foam. The project was developed by agency Wieden+Kennedy New York with representation from cake-factory.
Style
Horizontal, Commercial, Saturated, Glossy
Techniques
High-speed / freeze, Slow motion
Industries
Color
Royal Blue
Golden Yellow
Pure White
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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