Bud Light
Cheffin'
Brand
ProjectCheffin'
Date
Jan 2026
Description
Bud Light taps into its Cheffin campaign with this commercial spot featuring Peyton Manning and Post Malone. Directed by Kids Never Grow Old, the project leans into a comedic narrative, utilizing live-action technique to capture the duo inside a moving vehicle. The commercial, developed by agency draftLine NY, focuses on the brand's presence through a keg-centric journey. Production was supported by post-production and VFX contributions from Blackhat VFX and draftLine NY, with sound design provided by draftLine NY.
Style
Horizontal, Commercial
Industries
Alcoholic Beverages
Color
Royal Blue
Burnt Orange
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.