Bud Light: Super Bowl LVIII Teaser
Brand
Date
Jan 2024
Description
Bud Light previews its Super Bowl LVIII campaign with a cinematic teaser that leans into dramatic framing and mood-heavy visuals. The spot utilizes low-key lighting and a matte aesthetic, cutting between detailed close-ups of branded apparel and a group scene centered on social interaction. Developed in collaboration with Anomaly NY, the production features work from MJZ, with post-production and VFX services provided by The Mill US. The project is rounded out by editorial contributions from WORK UK and sound design by One Thousand Birds, capturing the high-energy anticipation associated with the brand’s major sporting event presence.
Style
Horizontal, Cinematic, Moody, Matte
Industries
Event
Super Bowl
Color
Jet Black
Gold
Context
TVC / TV Commercial, Brand Film / Corporate Video
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