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Brunello Cucinelli

Brunello Cucinelli 2025 CNY
Date

Jan 2025

Description

Brunello Cucinelli presents its 2025 Lunar New Year campaign, a fashion portrait series centered on seasonal tailoring and elevated textures. The project features model Jiali Zhao, captured in a clean studio environment that emphasizes the collection's refined silhouettes through a series of composed, commercial shots. Photographer Hengyi Liang utilizes natural light to highlight the intricate details of the garments, set against a minimalist aesthetic accented by sharp color blocks. The campaign leans into a polished, high-end visual approach, showcasing the brand’s commitment to sophisticated seasonal storytelling.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color
Crimson
Cream
Caramel
Background

White Seamless

Context

Advertising Campaign

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