Kris Grikaite wearing a textured taupe jacket and white trousers reclining near water for Brunello Cucinelli

Model seated on a stone lounge chair submerged in dark water wearing a black swimsuit and a white blazer draped over shoulders.

Aerial view of a model resting inside a giant white shell prop floating on dark water

Full-length portrait of a male model posing on a rock formation against a swirling abstract marbled background for Brunello Cucinelli.

Model floating on a textured white cushion in dark water wearing patterned red loungewear.

Model with slicked-back dark hair wearing olive green silk trousers and matching top crouching outdoors

Model lying on a sculptural pale rock formation wearing a silky grey shirt and trousers

Model wearing sunglasses and a textured grey jacket against a textured dark water background for Brunello Cucinelli S/S 26

Man adjusting sunglasses wearing a white knit polo shirt and green blazer for Brunello Cucinelli SS26.

Model floating in dark water wearing a shimmering patterned skirt with soft highlights reflecting on the surface.

Model wearing white sheer top seated in dark water for Brunello Cucinelli S/S 26 campaign

Model standing in shallow water wearing a long pleated pink dress seen from behind

Man wearing sunglasses and a collared white shirt against a plain light grey backdrop

Close-up portrait of a model wearing oval sunglasses floating in dark water for Brunello Cucinelli S/S 26

Model standing on a platform over dark water with mist wearing a wide-brimmed hat, sleeveless top, and trousers for Brunello Cucinelli

Model wearing sunglasses and white blazer over black swimwear posed against dark water for Brunello Cucinelli SS26.

Model with slicked-back hair seated wearing a shimmering skirt against a muted grey background for Brunello Cucinelli

Model standing on a dark textured surface wearing wide trousers and a hat against a smoky background

Model seated wearing an embellished cream skirt against a textured abstract backdrop for Brunello Cucinelli SS26.

Close-up portrait of model Kris Grikaite with wet slicked hair and statement earrings for Brunello Cucinelli SS26.

Brunello Cucinelli Brunello Cucinelli S/S 26 2026

About

For the Brunello Cucinelli S/S 26 campaign, the brand masters a dialogue between tactile luxury and surrealist naturalism. Through a series of editorial portraits and wide cinematic compositions, the project creates an otherworldly atmosphere where the human form meets deep, rippling water and ethereal mist. Photographer Daniel Archer captures the collection with a refined, sophisticated lens, leaning heavily into natural light to accentuate the intricate textures of fine knitwear, lustrous silk-satin ensembles, and structured linen tailoring. The aesthetic is defined by a serene, high-fashion minimalism that feels both grounded and dreamlike. Models Kris Grikaite, Mao Xiaoxing, and Zhao Lei anchor the series, their slicked-back hair and composed, introspective gazes enhancing the campaign's polished, contemplative tone. Fashion stylist Michela Buratti deftly integrates these textures against stark, organic backdrops—from floating stone platforms to architectural seashell forms—while the seamless set design by Thomas Bird elevates the imagery into the realm of high-end editorial art. With meticulous hair styling by Werner Amort and dewy, polished makeup by Simone Gammino, the campaign channels a sense of quiet, enduring elegance. Utilizing subtle live-action techniques and chiaroscuro lighting, the project translates the brand's heritage into a contemporary, visual narrative that remains deeply evocative, celebrating the intersection of fluid movement, high-contrast monochrome palettes, and the raw, tactile beauty of luxury garment design.