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Brand
Brompton Bicycles
ProjectBrand Identity

Brompton Bicycles Brand Identity 2024

Associated creatives

Studio Blackburn
Studio BlackburnDesign and Direction
Time Based ArtsArt Practice
Time Based ArtsArt PracticeProduction and Direction
Havas Media UK
Havas Media UKMedia Buying

Tags

motion graphics animationmotion graphicsanimationfolding bicyclebicyclefolding bikekinetic typographytypography

Description

This motion graphics video created for Brompton Bicycles features dynamic typographic sequences spelling out the word Abracadabra in bold black letters against minimalist backgrounds, interspersed with footage of a person folding a bicycle. The animation incorporates crisp graphic design techniques with live-action demonstrations of the product being handled. Studio Blackburn, Time Based Arts, and Havas Media UK contributed to the design, direction, production, and media buying.