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A sequence of five steps illustrating the folding process of a black Brompton bicycle against a light grey background.

Brompton Bicycles Brand Identity 2024

About

This clean graphic design piece illustrates the five-step folding mechanism of a Brompton folding bicycle across a continuous horizontal sequence. Each stage shows the compact transformation from a fully folded state to an open bicycle against a solid light background. Below the bicycle sequence, bold sans-serif text reads The five moves of freedom, anchored by the boxed Brompton brand mark at the bottom. Created as part of the brand identity project by Studio Blackburn, Time Based ArtsArt Practice, and Havas Media UK.

Brand

Brompton Bicycles

Project

Brompton Bicycles Brand Identity 2024

Keywords

folding bicyclebicyclefolding bikeblack folding bicycleblack bicycle

Credits

Studio Blackburn
Design and Direction
Time Based ArtsArt Practice
Production and Direction
Havas Media UK
Media Buying

Styles

HorizontalCommercialCleanMinimalist

Techniques

Vector

Industries

Electric / EV

Background

White Seamless

Context

Advertising Campaign
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