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BrandBrompton Bicycles
ProjectBrand Identity
A sequence of five steps illustrating the folding process of a black Brompton bicycle against a light grey background.

Brompton Bicycles Brand Identity 2024

Associated creatives

Studio Blackburn
Studio BlackburnDesign and Direction
Time Based ArtsArt Practice
Time Based ArtsArt PracticeProduction and Direction
Havas Media UK
Havas Media UKMedia Buying

Tags

folding bicyclebicyclefolding bikeblack folding bicycleblack bicycle

Description

This clean graphic design piece illustrates the five-step folding mechanism of a Brompton folding bicycle across a continuous horizontal sequence. Each stage shows the compact transformation from a fully folded state to an open bicycle against a solid light background. Below the bicycle sequence, bold sans-serif text reads The five moves of freedom, anchored by the boxed Brompton brand mark at the bottom. Created as part of the brand identity project by Studio Blackburn, Time Based ArtsArt Practice, and Havas Media UK.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Vector

Industries

Electric / EV

Color

Jet Black (20%)

Background

White Seamless

Context

Advertising Campaign