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BrandBrompton Bicycles
ProjectBrand Identity
Grey Brompton folding bicycle shown in profile against a textured blue and pink gradient background with overlaid white typography.

Brompton Bicycles Brand Identity 2024

Associated creatives

Studio Blackburn
Studio BlackburnDesign and Direction
Time Based ArtsArt Practice
Time Based ArtsArt PracticeProduction and Direction
Havas Media UK
Havas Media UKMedia Buying

Tags

grey folding bicyclefolding bicyclebicyclegrey bicycle

Description

A grey folding bicycle is displayed in profile view against a vibrant blue and pink textured gradient backdrop. The composition features clean, studio-style lighting with a strong central focus on the bicycle frame and components. Large white sans-serif typographic elements are arranged across the frame, including words such as flip, pull, swing, lift, and stir, alongside the Brompton brand box in the lower right corner. The background exhibits a distinct grainy texture with a bright pink glow illuminating the central area beneath the bicycle.

Style

Horizontal, Commercial, Saturated, Neon

Techniques

3D render / CGI

Industries

Cycling

Color

Medium Grey (50%)
Jet Black (50%)

Background

Gradient

Context

Advertising Campaign